There’s no easy way to say it.
We’re going to have to rebrand again.
Building a business in the travel industry is always a challenge, but when you’re committed to serving melanated travelers—-a group that brings in $19 billion dollars annually but is largely ignored—-it becomes even harder. But we press on because we believe in what we do. Black travelers need safe spaces to explore and expand our horizons, and our company has consistently provided that space.
If there is one thing that is inevitable in life, it is change. When we started our company Melanin Voyage, we wanted to create amazing travel experiences for melanated travelers since we are often overlooked in the travel space. We’re not featured in ads. Marketing rarely shows brown faces. We rarely see people who look like us enjoying all the world has to offer. We wanted to provide an outlet for black travelers to see and explore. And for the past three years, that is exactly what we have done. Since we started in 2020, we’ve been to five continents and taken hundreds of women and men of all ages with us.
In late 2022, we decided to make a major change by rebranding our business as the go-to travel group for travel to the diaspora. We wanted to center our focus on the African continent, taking our travel back to our roots and discovering our origins in immersive experiences. After a successful rebrand, we were hit with a major setback.
With that being said, we have found out the hard way that using the words “melanin,” or “noire,” or any other descriptor that focuses on blackness is a recipe for a fight in this industry. Not everyone is happy to see the strides that black travelers are making, but we’re not going to let that stop us.
As of January 16, 2023, NoireTrip, formerly known as Melanin Voyage, is going forward as Onyx Odyssey. Nothing else has changed. We’re still taking you all over the world. We’re still delivering the most epic experiences imaginable. We’re still here to plan trips that you will remember for a lifetime.
Here is what will not change:
All trips are as scheduled. Nothing has changed but our name.
Thank you so much for sticking with us and trusting us with your travel.